Your privacy is not a product.
We built Sensible Money Tools with a privacy-first architecture. Your financial data never leaves your browser. Here's exactly what we collect, what we don't, and why.
Privacy at a Glance
No Financial Data Collected
Budget figures, loan amounts, and investment preferences never leave your browser.
Analytics & Ad Cookies
Google Analytics and AdSense use cookies. You can opt out at any time.
LocalStorage Only
Some tools save your preferences locally on your device, never on our servers.
Never Sold
We do not sell, rent, or share any user data with third parties for marketing.
Affiliate Links
"Get Started" card links may earn us a referral fee. Rankings are never influenced by this.
No Email Required
You never need to provide an email address or create an account.
Information We Collect
Sensible Money Tools does not collect, store, or transmit any personal financial information you enter into our calculators. All calculations, including budget figures, income data, loan amounts, and investment preferences, are performed entirely within your browser and are never sent to our servers.
We may collect the following limited technical information:
- Usage Analytics: Through Google Analytics (GA4), we collect anonymized data about how users interact with our tools, including pages visited, time spent, and general geographic region (country/province level only). This data cannot be used to identify you personally.
- Browser Storage: The TFSA Contribution Room Calculator and the RRSP/FHSA refund and take-home pay calculators save what you enter in your browser's localStorage so it's still there on your next visit, and the credit card, mortgage and retirement tools remember whether you're in Canada or the US. This data stays on your device and is never transmitted to us. See Browser localStorage below for details.
- Ad Interactions: Google AdSense may collect data related to ad impressions and clicks as described in their privacy policy.
How We Use Information
The limited technical information we collect is used exclusively for:
- Understanding which tools are most useful so we can prioritize improvements
- Identifying technical errors or performance issues
- Measuring general traffic patterns to support advertising revenue
- Ensuring the site functions correctly across different devices and browsers
We do not sell, rent, trade, or otherwise share any user data with third parties for marketing purposes. We do not build user profiles. We do not use behavioural targeting based on your financial inputs.
Third-Party Services
We use the following third-party services on our site:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Anonymized usage analytics | View Policy |
| Google AdSense | Display advertising revenue | View Policy |
| ipapi.co | Country lookup (Canada or US) for the credit card, mortgage and retirement tools, used only when your device's time zone doesn't already show it. Your browser sends its request, including your IP address, to ipapi.co. | View Policy |
| Self-hosted fonts | Typography (Playfair Display, Inter) served from this site โ no third-party font request | This Policy |
When you click "Get Started" on a credit card listing and visit an issuer's website, you are subject to that institution's privacy policy. We encourage you to review those policies independently before applying for any financial product.
Affiliate & Advertising Disclosure
Sensible Money Tools is an advertising-supported website. We earn revenue through two primary mechanisms:
Display Advertising (Google AdSense)
Google serves contextual and interest-based advertisements on our pages. We receive a share of advertising revenue when ads are displayed or clicked. We do not control which specific ads appear.
Affiliate Referrals (Credit Card Links)
When you click "Get Started" on a credit card listing and subsequently apply or are approved, we may receive a referral fee from the card issuer. This fee is paid by the issuer and does not increase the cost of the card to you in any way.
Our Editorial Independence Commitment
Affiliate relationships do not influence our rankings. Cards are ranked using our Net Organic Value algorithm based solely on estimated annual rewards value relative to cost. A card that pays no referral fee will outrank a card that pays a high fee if the math supports it. This is a core principle we do not compromise.
Your Rights & Choices
Because we do not collect personal financial data, most traditional data rights (access, deletion, portability) are not applicable because there is no personal data on our servers to access or delete.
For data held by third-party services:
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on
- Personalized ads opt-out: Visit Google Ad Settings or aboutads.info
- Browser localStorage: Use Clear my data on the TFSA Contribution Room, RRSP & FHSA Refund or Take-Home Pay calculator, or clear your browser's site data for sensiblemoneytools.com at any time
- Cookies: Configure your browser's cookie settings to block or delete cookies
California Residents (CCPA): We do not sell personal information as defined under the California Consumer Privacy Act. For any privacy inquiries, please contact us using the information below.
Canadian Residents (PIPEDA): We are committed to compliance with Canada's Personal Information Protection and Electronic Documents Act. Given that we collect no personal financial data, our privacy practices are fully consistent with PIPEDA requirements.
Data Security
Our site is served over HTTPS, encrypting all data in transit between your browser and our servers. Since no financial data is transmitted to our servers in the first place, the risk of a data breach exposing your financial information is structurally eliminated.
Browser localStorage data (such as your TFSA, RRSP/FHSA or take-home pay calculator entries) is stored locally on your device and is protected by your operating system's standard security. Other people who use the same browser profile can see it, so on a shared device use a private browsing window, or press Clear my data when you're done.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will update the "Last Updated" date at the top of this page when changes are made.
We encourage you to review this page periodically. Continued use of Sensible Money Tools after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out. We take privacy inquiries seriously and aim to respond within 5 business days.
Sensible Money Tools
Website: sensiblemoneytools.com
For advertising inquiries, please reference our Publisher ID: ca-pub-3644993163781301
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